Retail revenues from smartphones sales grew 34% despite overall electronics sales diminished 8% during the first quarter of 2015 compared to the same period last year according to data from a GfK report published at Estado de S. Paulo.
While several industries are cutting down on workforce, a Motorola plant in São Paulo is working three shifts and has 200 positions open for engineers says the newspaper.
Interviewed by the paper, Marco Arruda, sales director at Motorola Mobility, believes that strong smartphone sales amid a turbulent market is partially due to price promotions offered by mobile telcos to migrate subscribers to 4G. According to the GfK study, 9 out of 10 devices sold are smartphones.
Estimates by research company IT Data projects 13.6 million smartphones sold in the fourth quarter in Brazil.