Latam Connection will attend Shop.org this week in Philadelphia

More than 5,400 professionals will gather this week at Shop.org in Philadelphia, an event created specifically for digital and multichannel retailers. Our senior partner Aleksey Stivanin will attend and will be available for those interested in learning more about the Brazilian ecommerce market. Among the most anticipated topics to be discussed are the next generation…

Digital Media in Brazil, mid year update report

Brazil is going through a severe economic and political crisis in the short term. But if you are focusing on some specific technology markets there is still room for growth in the medium and longer term. This is our mid year update digital media report. Check our full report: Digital Media Opportunities in Brazil 2015…

Digital media opportunities in Brazil 2015

Despite low economic growth in 2014, Brazil still presents a big opportunity in technology and digital media. Data compiled by Latam Connection presents a complete picture of the market for companies looking for doing business in Brazil. See presentation below and get in touch with us for more information. Digital Media Opportunities in Brazil 2015…

Brazilian Black Friday grows 51% in 2014

  Black Friday in Brazil generated 51% more sales in 2014, reaching R$ 1,16 billion (US$ 446 million) according to research company E-bit. The date had 2,2 million sales with average order size of R$ 522 (US$ 200). That’s an average value 32% higher than last year. 216,000 (18%) of 1,2 million consumers made their…

Brazilians usage of digital screens is above global average

 A global study published by Millward Brown about the multiscreen marketing environment called AdReaction (https://www.millwardbrown.com/adreaction/2014/#/) revealed that Brazilians are above global average in the usage of all digital screens (PC, tablet and smartphone). While the global average time spent with a smartphone is 147 minutes per day, Brazilians spend 149 minutes. The same thing goes…