Black Friday in Brazil generated 51% more sales in 2014, reaching R$ 1,16 billion (US$ 446 million) according to research company E-bit. The date had 2,2 million sales with average order size of R$ 522 (US$ 200). That’s an average value 32% higher than last year. 216,000 (18%) of 1,2 million consumers made their…Details
Brazilian online retailers expect to sell close to $500 million during this year Black Friday, which happens on 11/28. That’s 3.5% of the $13.8 billion forecasted for 2014. Ecommerce sites hope to counter Brazil’s lower economic activity in recent months. According to Meio & Mensagem, a survey done by consulting firm Deloitte in October shows…Details
A global study published by Millward Brown about the multiscreen marketing environment called AdReaction (https://www.millwardbrown.com/adreaction/2014/#/) revealed that Brazilians are above global average in the usage of all digital screens (PC, tablet and smartphone). While the global average time spent with a smartphone is 147 minutes per day, Brazilians spend 149 minutes. The same thing goes…Details
Our new client dotMobi has two great products that are now available in the Brazilian market. One of the products we are selling is DeviceAtlas platform that has quickly become the solution to detect the world’s largest mobile devices. DeviceAtlas is used by numerous brands and Fortune 100 companies such as Adobe, IBM and Sprint. Another great product…Details
Estado de São Paulo, one of the main daily newspapers in Brazil has created the most interesting social experience about elections among all online media. The page “O que está acontecendo nas redes sociais” (What is happening on social networks) shows what each candidate and political parties are posting on social networks in…Details
A story run by Meio & Mensagem, a Brazilian weekly covering marketing and advertising, shows that Brazil broke the record on number of interactions about elections on Facebook. It was more than 346 million interactions (comments, likes and shares) from July 6th to October 5th. The highest figure until then was in India, with 227…Details
Latam Connection is bringing to the Brazilian market new advertising formats from our new client Wellclever
Wellclever is a contextual advertising platform that enables publishers to deliver a range of contextually relevant advertising and engagement formats. Wellclever deliver the right ad to the right person at the right time, which considerably increases the user experience. Numerous agencies and brands, and publishers have already added these formats to their portfolio to impact in a…Details
Latam Connection is the new internationalization partner of Zinc Shower, the biggest cultural innovation event in Europe.
Both Latam Connection, a leading firm in the internationalization of digital companies in Latin American markets and Zinc Shower, are dedicated to promote entrepreneurship in the creative industries. They recently closed a partnership agreement to provide services to entrepreneurs of the Zinc Shower community. From now on companies involved and participants in upcoming editions of…Details
Latam Connection assists the Irish government in taking digital companies into the Brazilian market.
Latam Connection, a leading consultancy in digital internationalization, and Enterprise Ireland, the Irish government agency responsible for the development and growth of Irish enterprises in world markets, reached an agreement to help companies specializing in technology to enter Brazil. Latam Connection will open business opportunities and will conduct commercial representation of some companies supported by Enterprise…Details
Oi is the second client of Livefyre in Brazil. The telco company launched its LiveMediaWall #oieutonacopa in http://vocenacopa.oi.com.br/. The page displays in real time the best posts with hashtag #oieutonacopa. The page displays posts from Facebook, Instagram, Twitter and YouTube from the brand and the users. This is a way to promote content from the…Details