Digital media opportunities in Brazil 2015

Despite low economic growth in 2014, Brazil still presents a big opportunity in technology and digital media. Data compiled by Latam Connection presents a complete picture of the market for companies looking for doing business in Brazil. See presentation below and get in touch with us for more information. Digital Media Opportunities in Brazil 2015…

Brazilian Black Friday grows 51% in 2014

  Black Friday in Brazil generated 51% more sales in 2014, reaching R$ 1,16 billion (US$ 446 million) according to research company E-bit. The date had 2,2 million sales with average order size of R$ 522 (US$ 200). That’s an average value 32% higher than last year. 216,000 (18%) of 1,2 million consumers made their…

Brazilians usage of digital screens is above global average

 A global study published by Millward Brown about the multiscreen marketing environment called AdReaction (https://www.millwardbrown.com/adreaction/2014/#/) revealed that Brazilians are above global average in the usage of all digital screens (PC, tablet and smartphone). While the global average time spent with a smartphone is 147 minutes per day, Brazilians spend 149 minutes. The same thing goes…

Latam Connection is bringing to the Brazilian market new advertising formats from our new client Wellclever

  Wellclever is a contextual advertising platform that enables publishers to deliver a range of contextually relevant advertising and engagement formats. Wellclever deliver the right ad to the right person at the right time, which considerably increases the user experience. Numerous agencies and brands, and publishers have already added these formats to their portfolio to impact in a…

Latam Connection is the new internationalization partner of Zinc Shower, the biggest cultural innovation event in Europe.

Both Latam Connection, a leading firm in the internationalization of digital companies in Latin American markets and Zinc Shower, are dedicated to promote entrepreneurship in the creative industries. They recently closed a partnership agreement to provide services to entrepreneurs of the Zinc Shower community. From now on companies involved and participants in upcoming editions of…

Latam Connection assists the Irish government in taking digital companies into the Brazilian market.

Latam Connection, a leading consultancy in digital internationalization, and Enterprise Ireland, the Irish government agency responsible for the development and growth of Irish enterprises in world markets, reached an agreement to help companies specializing in technology to enter Brazil. Latam Connection will open business opportunities and will conduct commercial representation of some companies supported by Enterprise…